I turn big ideas into work that connects.
I'm a Tampa-based marketing and communications leader with more than eight years of agency and in-house experience. I lead brand strategy, integrated campaigns and creative teams, turning big-picture ideas into meaningful experiences and measurable results.
My work brings together brand development, digital marketing, content, social media and events, with a particular passion for hospitality, tourism and lifestyle brands that connect people through memorable experiences.
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Helped lead a consumer awareness campaign that generated 12.2 million impressions, 80,000 clicks and more than 70,000 landing page views through a multichannel marketing strategy.
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Led a shift in social media strategy toward more intentional, engaging and audience-focused content, growing Instagram followers by 44% in just one quarter.
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Led the marketing and communications strategy for the launch of STAR's member app, helping increase app users by 125% and page views by 187%.
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Managed marketing budgets of more than $500,000, overseeing campaign planning, creative production, advertising, vendors and resources across multiple marketing channels.
The Numbers Behind the Work
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Good marketing starts with understanding who you're trying to reach, what they need and what you're trying to accomplish. I like looking at the bigger picture, asking questions and finding creative ways to connect the dots. For me, strategy and creativity go hand in hand, and the best ideas are the ones that actually make an impact.
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One of my favorite parts of my job is working with creative people and seeing their ideas come to life. I believe in giving my team clear direction, being open to different perspectives and making sure everyone feels comfortable sharing ideas. I've learned that being a good leader isn't about having all the answers. It's about listening, making decisions and helping people do their best work.
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I've worked on both the agency and in-house sides of marketing, and I've learned there's a lot that goes into bringing an idea to life. I enjoy developing the strategy just as much as figuring out the details that make it work. Whether I'm leading a project, collaborating with a team or jumping in to help, I care about the quality of the work and making sure we deliver what we set out to accomplish.